AI Insights · Timothy · January 2023
Top 5 Medical Apps in New Zealand - Q4 2022 Performance
Discover the performance trends of the top 5 medical apps in New Zealand during Q4 2022, including weekly downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 medical apps in New Zealand showcased varying performance trends across weekly downloads, revenue, and active users. Below is a detailed breakdown of their performance metrics.
Huckleberry: Baby & Child saw a fluctuating trend in weekly revenue, peaking at approximately $864 in mid-October and ending the quarter at around $808. Weekly downloads experienced an initial rise, reaching 319 in mid-October, but gradually declined to 126 by the end of December. Active users, however, remained relatively stable, with a slight increase from 3.7K at the start of the quarter to 4.3K by the end.
SnoreLab : Record Your Snoring experienced a consistent weekly revenue, with notable peaks at $659 in mid-November and $694 in mid-December. Weekly downloads showed a downward trend, starting at 203 and decreasing to 109 by the end of the quarter. Active users demonstrated a slight decline, from 766 to 675.
The Monash FODMAP Diet app exhibited steady revenue, averaging around $366 throughout the quarter. Downloads surged towards the end of the quarter, peaking at 216 in mid-December. Active users saw significant growth, rising from 587 at the start to 856 by the end of December.
Clarity: CBT Self Help Journal showed a varied revenue trend, with a peak of $565 in early October and a decline to $137 by the end of December. Weekly downloads followed a downward trajectory, starting at 351 and ending at 224. Active users also decreased, from 304 to 188 over the quarter.
Lastly, Complete Anatomy for iPad had a modest revenue trend with peaks in late November at $220 and early December at $275. Downloads were relatively stable, fluctuating around the 30s. Active users remained low, peaking at 73 in late October and ending the quarter at 47.
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